Friday Commentary on Integrating Your Marketing
January 25, 2007 – 7:00 pmWho: Sage Lewis
What: There is still a big hole in the marketing world concerning integration. Print, web, TV and PR are rarely in the same room together. This causes signficant gaps in messaging.
Where: This was shot at our office in Akron Ohio.
When: January 26, 2007
Why: There just needs to be more communication in the world. This is especially true in the marketing world. All your different channels have little to no clue what your other channels are doing. This is costing you time, effort and money.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
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