Web 2.0 Techniques
January 2, 2007 – 11:19 amWho: Sage Lewis
What: Sage discusses an article in New Scientist (December 23, 2006, “Web 2.0 is all about the feel-good factor”). The article talks about 3 techniques needed to achieve a successful Web 2.0 web site. He looks at the definition of Web 2.0 at Wikipedia and also visits bjfogg.com and YackPack . B.J. Fogg was the expert referenced in the New Scientist article.
Where: This was shot at our office in Akron Ohio
When: January 2, 2007
Why: Web 2.0 and social marketing are gaining major momentum in the marketing universe. Understand the core techniques of creating a successful Web 2.0 web site is crucial if you are going to create your own site.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
