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Fionn Downhill discusses positive and negative viral marketing with John Mulligan and where a search enginer marketer fits into it all. From building positive marketing while all search results are positive and what to do if the negative starts to pop up.
I was recently inspired to make a video about the person who meant the most to me in my Web marketing career. For me it was Greg Boser. Watch the video to learn why. I would love to know who is most important to your Web marketing career. Do a video response to this video so we can see who means the most to you.
Also, I’ve never asked this kind of thing before. But if you think this is a decent video would you please consider Sphinning it? I really would like this particular video to get a little traction. I truly believe love can beat out hate every time. This video sets out to accomplish that. Just click this Sphinn button.
Tim Ash of SiteTuners and Bryan Eisenberg of Future Now, two AB testing gurus, talk landing page testing shop on the conference floor at SES San Jose 2008. Ash and Eisenberg discuss the crucial nature of testing for the bottom line with the triple threat of incrased online competition, rising PPC costs, and a recession economy. Ash also talks about SiteTuners’ new self-service portal which opens up, for the first time, some of SiteTuners’ large-scale multivariate testing tools to in-house SEM’s (search engine marketers).
Here is a recap of the session I did at Search Engine Strategies at San Jose on the topic of Everything But Google.
This was a standing room only session. It appears people are really hungry for new and different advertising opportunities online.
Jason Glickman of Tremor Media talks with Sage Lewis of SageRock
about Tremor’s online video ad network following his session on the
next wave of online video at SES San Jose 2008. Glickman talks about
in-stream video advertising, pre-roll video advertising, and the
variety of sources Tremor’s video can turn up in, like video games and
widgets. The two walk through the structure of Tremor’s online video ad
network, like the different content channels and the more than 800
publishers Tremor currently has in its network.
