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WebProNews Videos » Blog Archive » SES: The Blessing and Curse of Conversions
Did you ever think of conversions as a blessing and a curse? As Sage Lewis of SageRock.com tells WebProNews, everything is trackable online. In most cases, this is a blessing. But for those marketing efforts which do not convert, it can be a curse. For a further explanation from Sage Lewis, watch the WPN video from SES San Jose.
According to Sage, the best things about Google’s new web browser Chrome are how speedy it is and the ultimate usability of the address bar. Now, we’re just waiting for the add ons and plug ins. Search Engine Roundtable talks about Google’s increased ability to search Flash sites, and Microsoft updates their adCenter Keyword Research tool.
Sage unleashes his endorsement for Search Engine Guide’s Small Business Marketing Unleashed conference that is coming to Columbus, OH this September 22-23. Day one if full of general sessions to get your feet wet in everything from site architecture to blogging for business and link building; day two dives you down deep into hands-on workshops such as viral marketing, copywriting and usability. Sage’s favorite aspect about SBMU is how intimate the environment is. With only 100 attendees, everyone meets everyone and you learn more. Check it out at SBMU.com.
I had the opportunity to talk with Joel Morris from Pressfeed. His company offers an easy way to integrate RSS feeds into any site. This is especially useful if you have a site that doesn’t have RSS built into it. RSS is truly one of the great technologies to help simplify people’s lives. Give this video a watch to learn more about RSS and Pressfeed.
The government is finally on the social media bandwagon. The U.S. Dept. of State not only has a blog with comments but it also has YouTube, Flickr, Twitter and Facebook accounts, plus RSS feeds. Also in the news, Yahoo launches their Buzz.com site, emulating other social bookmarking sites like Digg. Search Engine Watch talks about the implications of Google AdWords turning back on all inactive keywords as well as Google’s continued domination with 71% of searches in July. Last but not least, check out Zillow’s new showcase ads based on zip codes.
