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Search Engine Marketing: the portfolio approach PDF Print E-mail
Written by Sage, on 19-07-2007 19:46
Views 230    
Favoured 25

In this video, he discusses a rules-based paid search campaign approach that looks at managing paid search campaign as a whole - as a portfolio. He does a nice job of showing how automated bid management tools manage paid search campaigns. If you are spending a large sum of money in paid search, consider a solution like this might be an option.

Last update: 19-07-2007 19:46

Published in : Web Marketing Videos, Outside Web Marketing Videos

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