Last week, Microsoft bought AQuantive for $6 billion.
AQuantive is the parent to Atlas (ad-serving tools for advertisers and publishers, as well as Atlas Search bid management tools), DRIVEpm (behaviorally targeted ad network/media broker) and Avenue A | Razorfish (digital marketing agency, including search). You can read about it here:
Microsoft to Acquire AQuantive$6 billion.
And before that, Google bought DoubleClick for $3.1 billion. DoubleClick, the deal also includes Performics, a search and affiliate marketing agency. You can read about that here:
Google/DoubleClick Deal Shakes Things Up
What does this have to do with you, you ask? Plenty! Watch here to learn why this matters to you.
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