What: Today we talk with Kevin Lee from Did-it. Paid search optimization, media, and behavioral targeting. Technology, strategy, and ROI. They are a paid search management solution that helps increase your conversion rate and optimization of your paid search campaigns. Kevin discusses most-wanted responses. He says that companies often begin with one most-wanted response. However, he finds that as people progress in their web marketing understanding, they find that there are actually many different most-wanted responses as people move through the buying cycle.
Having different messages in different times of the day might be something people should be considered, as well. Savvy marketers are increasingly moving ahead in a holistic, integrated approach.
Why: When you are doing large pay per click campaigns it is not uncommon to reach a plateau. Using a tool and comany like Did-It.com might be just what you need if you are looking to take your paid search to another level.
How: I shot this with my mini DV Panasonic video camera.
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