What: We wrap up our coverage of Search Engine Strategies New York this week. Today we talk with Mark Harper, VP Strategic Relations from GenieKnows.com. GenieKnows is a second-tier search engine that is doing some interesting work in vertical areas such as local search and gaming.
Why: Vertical search, search engines that focus on specific, targeted industries, are gaining ground. And as the search landscape becomes more competitive and more expensive, vertical search may be a great way to generate targeted traffic for your company. You will never know for sure until you try.
How: I shot this with my mini DV Panasonic video camera.
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