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I've been seeing and hearing about behavioral targeting a lot recently. So today we look at the basics of behavioral targeting... what is it and why might you want to consider it.
Here are the resources I referenced in the video: Integrating Online Media - The Web AssociationBehavioral targeting - Wikipedia, the free encyclopediaTACODA: the home of Behavioral Targetingbehavioral targeting - Google SearchHow Marketers Hone Their Aim Online - WSJ.com
Last update: 02-07-2007 09:31
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