1. You don't believe in it at its core. 2. You only want to do it to make more money. 3. You don't update the web site you have. 4. You are a consultant or in the middle of an organization and no one else cares. It needs to be pushed from the top. 5. There is no one that can spend time cultivating it and being an active member.
5 Common Misconceptions
1. It's too expensive... get a free blog at blogger.com or get a myspace account. 2. People hate you... you need it more than anyone. 3. People only buy from me once. 4. I have nothing people would want to read about or participate in. 5. My customers don't use the web for my product.
Where: This was shot at our office in Akron Ohio
When: January 5, 2007
Why: You need to be honest with yourself. If Web 2.0 isn't for you then it simply isn't for you. This video shows you why it just might not be for you.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
Videos By Date 
