The title of this references the quote: "People who enjoy eating sausage and obeying the law shouldn’t watch either being made." Jeff applied it to search with his quote: "Advertisers who enjoy leads from pay-per-click ads shouldn’t ask how the clicks are made."
He asks, "Don’t advertisers usually have a right to know where their ads are running and at what cost up front?"
He poses 11 straight-forward requests directly to the search engines to make paid search more open and valuable to the advertiser.
Jeff Rohrs, a self proclaimed recovering attorney.
In March 2005, Danny Sullivan tapped Jeff to organize and moderate the “Auditing Paid Clicks & Click Fraud Issues” panel at SES.
Why: Click fraud is a bigger problem than most people care to think about. However, click fraud has the potential of undermining a big part of our industry. If advertisers come to not trust the engines that are delivering clicks we could see a bigger backlash than we might suspect.
How: I shot this with my mini DV Panasonic video camera. I had 1000 watts of light on both my left and my right plus some fill lights.
Posted by SEO Hawk, on 17-05-2007 17:03, IP 210.211.162.187, Guest
1. SEO Hawk
Google is following a monopoly to maximize their revenues through Google Adwords. This is something which is making Google lag behind other search engines like Yahoo, and MSN.
Google became popular because of its latest/accurate results. These days Google is surely aiming to deliver accurate results , but their ranking filters and algorithm can eventually hit back Google like a Boomerang.
They are trying to maximize their Adwords/Adsense revenue, and to enable this they are deliberately holding back ranking of several useful websites. Whenever I have to search for some latest news, free software, free script etc etc, I have to rush immediately to MSN since it delivers latest results. Moreover MSN has emerged as a NO-ENTRY zone for Adult related websites. This will be a major boon for MSN. Their Image search is far much advance than Google
These days even Yahoo is gaining pace over Google by delivering latest results in their search engine. Surely Google has to wake up before it is too late. Their useless filters are making life miserable for genuine websites/forums to score top rankings on Google. Moreover it is making life miserable for search users by restricting their search results.
If you are searching for some new stuff then try searching on MSN. I am sure you wont be dissapointed with results.
10 years back nobody knew Google, but everybody knew Yahoo. You shouldn't be surprised if you see a whole new search engine emerging from outers-space
Meanwhile I have found several other search engines like Dogpile which are very accurate and effective, but still the popularity factor of Google is making other search engines look effeminate.
Nobody knows, but surely the current situation of stagnated results on Google and increasing Adsense/Adwords fraud can give rise to a whole new search engine .
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