Interview with Marc Poirier, President of Acquisio
Written by Sage, on 17-04-2007 09:22
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What: I'm in New York this week at the Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization. Today I talk with Marc Poirier, the President of Acquisio. Acquisio is a pay per click campaign management tool that allows you to view all of your ppc activity in one place. If you have a lot of campaigns and you are struggling to keep up on all your data, Acquisio might be a solution for you. They have tools for web marketing agencies and end-users. On top of that, they are really great people. Check it out to see if this might be an option for you.
Why: Managing pay per click campaigns takes a great deal of time, if it's done correctly. And time is the one thing none of us have enough of. Utilizing a tool like this might make sense for you if you find yourself spending a lot of time compiling data and reports from multiple ppc accounts.
How: I shot this with my mini DV Panasonic video camera.
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