Interview with Gary Angel, President of semphonic - Part 5
Written by Sage, on 26-04-2007 19:00
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What: I was in New York, April 10-13 at Search Engine Strategies NYC - The Premier Conference for Search Engine Marketing & Optimization. This week I'm doing a five part interview with Gary Angel, the President of Semphonic,- Web Analytics and Search Engine Marketing Analytics.. Today we discuss:
Why segmenting and siloing individual marketing campaigns is limiting your understanding. Why you should be measuring your branding. What to do about information overload from measurement tools. What to do if all these measuring tools are intimidating. What to do right now if you are not doing any web measurement... the answer is easy and free.
Why: Gary Angel and his company specialize solely on web analytics. He has been in this business for 10 years. Web analytics are the foundation of every campaign you do. If you don't understand how your traffic is interacting with your web site you are literally throwing money away. This is a topic I believe very strongly in. I want you to watch these videos to consider what you could be doing better with your statistics. Gary has given us a lot of great advice and information here.
How: I shot this with my mini DV Panasonic video camera.
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