Web Marketing Watch

Written by Sage, on 25-04-2007 19:00

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What: I was in New York, April 10-13 at Search Engine Strategies NYC - The Premier Conference for Search Engine Marketing & Optimization. This week I'm doing a five part interview with Gary Angel, the President of Semphonic,- Web Analytics and Search Engine Marketing Analytics.. Today we discuss:
How Google Analytics has changed the playing field.
Why it's a benefit to the advertiser.
If you care about your web site you should be measuring.
Why stats can be gratifying and fun.
What's the coolest new thing in the measurement business today.
Why looking at a single user session is not showing you all you should know.

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 26, 2007

Why: Gary Angel and his company specialize solely on web analytics. He has been in this business for 10 years. Web analytics are the foundation of every campaign you do. If you don't understand how your traffic is interacting with your web site you are literally throwing money away. This is a topic I believe very strongly in. I want you to watch these videos to consider what you could be doing better with your statistics. Gary has given us a lot of great advice and information here.

How: I shot this with my mini DV Panasonic video camera.

Last update: 26-04-2007 08:57