Web Marketing Watch

Written by Sage, on 15-04-2007 19:00

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What: I'm in New York this week at the Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization. Today I talk with Dave Hills, the CEO of LookSmart. LookSmart is doing some interesting things in vertical search. I think you'll find this information interesting as you consider expanding your web marketing strategies. Among other things, we talk about FindArticles.com (a LookSmart property) and discuss the recent partnership with Blinkx - the video search engine.

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 16, 2007

Why: The second-tier pay per click search engines are a very interesting area. Sometimes they can be very effective. And sometimes they can not be effective at all. LookSmart is looking to master specific vertical areas... making them the definitive resource for certain things. This very well might be the way to expand their reach. Second-tier search engines can be a really effective strategy in lowering your overall cost-per-acquisition cost, if done correctly.

How: I shot this with my mini DV Panasonic video camera.

Last update: 16-04-2007 08:01