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Interview with Avinash Kaushik of Google Analytics PDF Print E-mail
Written by Sage, on 17-04-2007 14:22
Views 2716    
Favoured 128

What: I did a series of interviews at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization. Today I talk with Avinash Kaushik of Google Analytics. Google Analytics is an extremely robust statistical analysis tool. It has a ton of great reports showing your statistics in many useful ways. The best part is that it costs absolutely nothing.

Avinash is a highly regarded person within the statistical analysis world. You can pre-order his upcoming book here:
Amazon.com: Web Analytics: An Hour a Day: Books: Avinash Kaushik. He also has a great blog here: Occam’s Razor by Avinash Kaushik

Who: Sage Lewis

Where: This was shot at Search Engine Strategies NYC – April 10–13, 2007 – The Premier Conference for Search Engine Marketing & Optimization.

When: April 19, 2007

Why: Google Analytics has literally changed the landscape of the web analytics environment. This tool is a great option for you if you don't have any stats or if you would like to see your stats from another angle. It is one of the great contributions to our industry.

How: I shot this with my mini DV Panasonic video camera.

Last update: 19-04-2007 08:32

Published in : Web Marketing Videos, April 2007
Keywords : Web Marketing Videos, April 2007, Interview with Avinash Kaushik of Google Analytics

Users' Comments (2)
Posted by Sage, on 05-07-2007 08:17, IP 71.72.3.30, Guest
1. ...
That is what some people wonder. I guess, truly, we on the outside will never know if Google is using the data now or in the future in ways that could hurt your business. Businesses that sell through Amazon are giving Amazon tons of market research which they can (and do, I think) use to determine if they are going to sell something themselves.
 
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Posted by Ofer, on 04-07-2007 17:26, IP 89.139.67.71, Guest
2. "The Catch"
Isn't it sort of "a catch" that google runs through your information, and knows all of your inside most secret commercial info? 
Isn't that dangerous in a way to expose your company that way?
 
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