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There’s some bad news but good tools in the news this week. Yahoo “can’t win for losing” as Google terminates its advertising partnership with them and Yahoo shares drop significantly. While Google and Yahoo part ways, Yellowbook and YouTube join forces to distribute SMB videos. Wordtracker announces a new tool that anticipates the questions people are clicking on while searching based off keywords. Also, according to Search Engine Watch, the number of small businesses using social media is expected to double from 300K to 600K in the next twelve months.
In the news this week, BuzzLogic reports that blogging is in fact NOT dead. After conducting a study with Jupiter Research, they found 50% of blog readers say blogs influence their purchasing decisions. Another study, done by Microsoft, “Reveals the Online and Digital Behavior of Women,” showing that 86% of women pass along interesting finds to others and 85% say email is the most important tool. Sage also highlights a post by Mike Bloomenthal about how easy it is to have your local business listing in Google hijacked; he strongly encourages everyone to immediately go claim their local business center listing.
The story of the week goes to Jennifer Laycock for her article, The Choice of a Social Media Generation, about Pepsi’s new marketing campaign to influential social media bloggers. Twenty-five influential social media and online marketers were chosen to help launch Pepsi’s new campaign. The only glitch that Jennifer finds with Pepsi’s strategy is that they chose the wrong people; they should have chosen people who are influencers within the Pepsi arena, not just social media. All in all, the fact that major marketing agencies are seeing bloggers as legitimate marketing outlets, is still good news.
Sage delivers a real-time example of capturing video during his Building a Community workshop at SBMU, Columbus, OH.
