Sage Lewis interviews Abby Prince from WebPro News at Search Engine Guide's Small Business Marketing Unleashed Conference in Houston, Texas. We not only learn that Abby was covering the conference for WebPro News but also that she has comes from a traditional journalism background at a local TV news station. Abby points out Matt Bailey's analytics workshop as one of the many informative sessions at Unleashed, and she talks about how the internet creates more opportunities within the field of journalism.
Sage addresses the failure of Microsoft's attempt to buy Yahoo!. The winners and losers of the whole ordeal are brought to light in an article by Andy Beale at Marketing Pilgrim, in which, ironically, Google comes out top winner, despite Yahoo!'s successful acquisition of Fast Search. Google also takes center stage with their artist-driven iGoogle themes that are now available and, the art of web development has a new resource thanks to Danny Dover at SEOmoz who came up the "The Web Developer's SEO Cheat Sheet."
While in Texas at Small Business Marketing Unleashed, WebProNews Reporter Abby Prince and Sage Lewis sat down and had an interesting chat about communities. Sage has a great big personality and is not ashamed to hide it. He encourages others to find their niche as he did whether it be video, podcasting, blogging, etc., and explains the powerful effects that it will have on their business. Check out the full interview on WebProNews.
Mack Collier from The Viral Garden spoke on the details of blogging for your business.
Mack expressed some really important points for creating a successful blog. You can read more about the class here.
First up, Stoney deGeyter discussed fundamental site architecture. He laid down some really important aspects of creating a site that is strong to its core from a search engine point of view. You can read the details here.
Google News bloggers debunk myths about how to get your article submitted to Google News; myths include examples such as having a picture next to your piece increases your rankings. Blogging continues to gain popularity, but according to MediaPost.com, only 23% of people who read blogs are more likely to go out and buy those bloggers suggested products. Also, the debate is heated on the Search Engine Watch forums about whether or not SEO should be standardized.
Legal details are the name of the game this week. First up, Sage covers Search Engine Watch's story on Internet Advancement, the SEO agency slapped with a $100,000 scamming fine. Then it's on to Georgia's ruling on trademark infringement as it pertains to meta tags. Amidst the legalese, he touches on the info that Google Bots now fill forms to uncover invisible data, Yahoo!'s "no minimum bid" rule, and Facebook's new IM tool.
